Affinity round up – 29.02.19


A message from Group CEO, Ian Munro.

As part of the integration project following the acquisition of Affinity Workforce Solutions (AWS) businesses by HCRG, we had almost completed the restructuring of the business entities.

Following this, today marks another milestone in the history of AWS, as we move forward with the education businesses under one coherent and aligned management team on a profitable and stable footing.

Monarch Education and CER Education will now be led at a consolidated level by Esme Bianchi-Barry who I am very pleased to announce has been promoted to Chief Executive Officer (CEO) of AWS. I am sure you will all join me in congratulating Esme. Esme will be supported in her role by Alex Champion as Group Operations Director of AWS.

The education business will very much continue operating under a multi brand strategy and represents two of the most well-respected brands in the education sector, CER Education and Monarch Education. Vikki Lowrey and Tce McCann will remain operationally responsible for their respective regions in CER Education, and together, the new senior management team has already put forward some exciting growth and development proposals.

The start of our first financial year in the new world will begin on April 1st and will represent a period of significant importance for AWS. Exiting 2018 the business endured significant rationalisation, we are now confident we can start the journey of looking forwards and continuing to strive towards becoming the market leading education recruitment businesses in the UK.

I am sure you are all excited to be joining us on this journey and I look forward to supporting the growth of the education businesses under the new management team.

New Features

Fact Friday

Fact Friday!! Did you know…

Cows moo In regional accents

LinkedIn Leverage

Lucinda Burke – Regional Recruitment Business Partner – CRG Homecare

LinkedIn is an amazing tool in raising our brand awareness within a more senior market, it gives us a chance to show what we are doing externally to CRG. A lot of candidates that use LinkedIn are not actively seeking a new opportunity, but seeing companies that engage with their staff and offers amazing benefits can sometimes spark a thought.

LinkedIn being a social media platform, it gives candidates a chance to approach us in a more casual way without the pressure of applying and interviewing.

Within Homecare, LinkedIn is used more regularly for the more senior positions, care assistants wouldn’t normally be recruited via this method. However attracting those passionate and caring coordinators is a possibility. Providing us with the tools to view people who are doing that job, and being able to connect and send a message is a lighter way of attracting the best talent.

Brand new competition!

Are you in the running to win a meal for two?

All you need to do is post something recruitment related on LinkedIn and the post with the most likes wins!

Look at Greg Western or Ami Sait’s posts from HCL for inspiration or spend a minute or two scrolling through your feed to see what others are doing. Funny posts work well but please ensure the content is appropriate!

Email your post to or make us aware of what you’ve done and the person with the most likes at the end of the month wins. Our first winner will be revealed in the Round-Up on Friday 29th March.

Employee in the Spotlight

This weeks employee in the spotlight is Business Transformation Manager, Phil Harrison.

How long have you worked for CRG?

I started working for CRG when I was 19, I did 7 years, left for a year and then I’ve been back around 6 months.

What are your main responsibilities?

Business Transformation for CRG Homecare. I also look after the Systems support desk for Homecare, Healthcare, FME, MOD and Concur.

Which part of your job do you enjoy most?

Getting out and into the branches, mixing into with the operations and quality teams to streamline processes.

What is your top holiday destination?

Rome, I only say this because i’m going there tomorrow so whilst im in 20 degree heat with no clouds, you can read this whilst being covered in cloud and rain.

What was the last film you saw?

Avengers Infinity War, not been for a long time.

If you could meet anyone in the world alive or dead, who would it be and why?

William Wallace, just because I love the film Braveheart.

Who would play you in a movie about your life?

The haribo kid, because that was my nickname when I was younger.

Baby Corner

We know you’re very proud of your little darlings, whether they are human, canine, feline or aquatic, even a chilli pepper plant!

We want you to show off your lovelies so send your photos to with a name, age and a little information and your precious darlings will be seen by all!

This week we have Senior Bid Writer, Sam Holden’s dog Stanley! Stanley is 5 years old and is a rescue dog.

When we were young

Each week we will post a photo of an employee in their early years, the week after we will announce who it is.

Last week’s entry was, CRG Homecare Managing Director, John Preston. Did you guess correctly?

For this week’s entry we have someone who can often be found in Head Office working with the Medical Services team.

(pictured right)

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